On the use of labels for cognitive-linguistic-cultural activities in language/communication textbooks/materials, Francisco Gomes de Matos, in his new book Criatividade: no Ensino no Inglês (A resource book for Brazilian teachers of English, São Paulo: Disal Editora, 2004), discusses the need to create new language.

Professor Gomes de Matos writes (in a personal message to Lindner, 12the December 2004):
"I feel the time is ripe for an in-depth label to be introduced, so as to remind creators of language education materials that language learners/users need to be challenged to engage in TRANSactivities, in creActivities.....which call for deeper intellectual investment and maximize what I call the humanizing force of language use (by upholding values such as dignity, human rights, justice, peace, planetary citizenship, solidarity, to name but a few of the fundamental concepts)."

Earlier, he wrote:
"I have dropped such well-established, traditional labels as chapters, lessons, units and coined CRI atividades instead. I guess in English you´d say CRE(a)CTIVITIES!"